Possible Identities for Natural Ice Beer
This project was a challenge in creating 3 different versions of a product I thought needed a rebrand desperately. It was supposed to emulate presenting a client with different directions, where they would ultimately choose which one to go with.
initial ideas
>refining what’s there
take what's there and don’t stray too far in feel, but give the design a much needed update for the 2020's.
>evolving the idea
go full 2000's ps2 ad on it- bring the cold and party aspects associated with natty ice to the forefront.
>complete reimagining
throw everything out the window. appeal to a completely new audience while keeping it believable.
